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Visibility Beyond Social Media: Build Authority, Credibility, and Clientele

Visibility Beyond Social Media: Build Authority, Credibility, and Clientele Without Depending on Social Media

When you hear ‘visibility’ the first thing that comes to mind for most people is social media. Amy Porterfield says, “Statistically, a ‘good’ day on social media means 70% of your followers don’t see a thing.”  With all that time, energy, and effort put into becoming more visible on social media – what could be done to leverage that input more effectively?

What if, instead of focusing on the people who are already in front of you, and hoping that the right people will find your posts, you went directly to your dream clients and converted them into paying clients?

Here are four easy ways you can amplify your visibility, so you can build credibility and authority without having to constantly be posting on social media:

4 Easy Ways to Amplify Your Visibility

1. Networking and Conversations

How often are you in conversations talking about what you do and who you help? If your answer isn’t every day, you have ample room for quickly increasing your visibility. Networking can be online or in-person and it can be as formal or informal as you like. From coffee chats to networking events, you have endless opportunities to get into more conversations. The U.S. Chamber of Commerce reported that “63% of entrepreneurs gain new business through networking events,” and that “the average event yields 2-3 solid new contacts”. This amplifies your visibility and extends your reach because “each contact spreads to their own network of 400 people”. (OECD, https://www.oecd.org/).  Just being in the room has more power than you think, it can be your direct link to customers or referrals.

2. Leverage Strategic Collaborations

Leverage strategic collaborations with other brands and businesses to get yourself in front of entirely new audiences and potential clients every time you create a piece of content. There are countless audiences out there that your ideal client is part of, that are already built. This can be as simple and easy as a guest post or feature on someone else’s platform, a newsletter feature, or writing a guest blog post. You can do guest training or Q&A sessions for small groups, large groups, or communities. You can get as in-depth as getting a featured lesson on someone’s course or educational platform or creating a long-term partnership. Forbes mentions that “collaborations expand reach to an average of 2-3 times more users or customers.”

3. Speaking and Events

Another way to increase your visibility and get yourself in front of new audiences is by sharing your knowledge and expertise through speaking engagements and events. Whether it’s giving a keynote speech at a conference or hosting a workshop, speaking opportunities allow you to showcase your authority and connect with potential clients. Visibility breeds credibility, and speaking engagements are a powerful way to establish yourself as a thought leader in your industry. These events and opportunities position you to become more visible to not only those who attend but also to the audiences of the other speakers and participants in these events, broadening your reach even further.

4. Positioning Yourself in Directories and Databases

Increase your visibility by getting listed in directories or databases relevant to your niche. If you were a new cereal on the market, it would be like getting your product on the grocery store shelf. Positioning yourself where people were already looking for cereal —you’re making it easier for potential clients to find you. Make yourself more visible by just positioning yourself where the right people are looking. Take the time to research and list yourself in directories where your target audience is likely to search for services like yours,as this can be invaluable in terms of sources of leads and referrals. 

It all comes down to expanding the simple conversations you’re already having and identifying new and strategic collaborations. The best part is, on the backend of each of these opportunities you can build your audience on social media while already knowing with confidence you are connecting and becoming more visible with the right people. If you are wondering where to start, the Women Thrive Community offers all of these incredible opportunities in one place. There are so many opportunities available for you to amplify your visibility, don’t hold yourself back based on your current audience.  Remember you do not have to be an influencer, to be an impact maker and build a successful business.


About the Author

Women Thrive Magazine Article Author - Leslie Stevens

Name: Leslie Stevens

Professional Title: Branding & Marketing Strategist

Bio: Leslie Stevens is CEO of The Cultivated Vision, Podcast Host of Not an Influencer, an Impact Maker, and Creator of the Client Connection Method. Through her signature Client Connection Method, Leslie combines design and sales psychology to help her clients leverage alternative organic marketing strategies to book more clients and build their businesses without depending on social media. Leslie’s mission is to show other entrepreneurs that you do not need to be an influencer to have a successful online business.

Website: www.TheCultivatedVision.com

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Media platform spotlighting and celebrating entrepreneurial women and their achievements. Creating a platform where every woman can be seen and heard. We are disrupting the media industry by democratising media channels for women. If you have a business or an idea and you would like to rise and thrive, you are in the right place.
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