The word weird often conjures up images of something unusual, out of place, or even wrong. It’s a word many of us grew up trying to avoid—no one wants to be labelled the “weird” one! But what if we’ve been looking at it all wrong? What if being “weird” is actually your superpower?
The Origins of Weirdness and Human Design’s Role
The origins of the word weird tell a very different story. It comes from the Old English word wyrd, which means “fate” or “destiny.” In its original context, to be “weird” was to be deeply connected to your personal path—your unique role in the tapestry of life. It was a concept rooted in empowerment, individuality, and purpose. Somewhere along the way, this meaning shifted, and weird became synonymous with strange or undesirable. But if you really think about it, we find that weird holds a profound truth: the more aligned we are with our authentic selves, the more visible we are in business.
Being Weird in Business
Those of us who thrive are often the ones who dare to embrace our uniqueness, opening up the path for others to shine their light (and weirdness) too. We lean into the traits that might once have been labelled “weird” because we know those traits are what magnetise our people to us. In my own business, being a Human Design expert is weird enough because it’s not a widely known concept (currently), but to start a client session with a tarot card pull, or give my clients the homework of dancing to connect with their bodies is quite far afield from the professional coaching qualification I have. This mainstream educational tool was where I practised a non-holistic view of how to use coaching models and techniques like SMART to guide clients to success; but the only way I can use the lessons I learnt in this qualification is to make them my own. Hence why I coach intuitively now, connected to the wisdom of the Akashic Records. Weird, right? But wonderful (and deeply empowering).
How Does Human Design Open Up Your Weirdness?
Through the lens of Human Design, we’re given a map to rediscover our energy, our purpose and our weirdness. Not only does it allow you to see your brilliance, but it creates deep acceptance for oneself. That odd way of working that you’ve always been chastised for doing all your life? Well that’s YOU, so keep doing it. And my favourite part of Human Design; it shows you where you have been deeply conditioned by society. For me personally, when I found out I was a Human Design Projector, I realised I’d been living life all wrong! I always knew I was weird, but I dampened that part of me down to fit in. And guess what, I never ended up fitting in anyway! My biggest lesson in business so far: when you embrace your weird, your people—the ones who truly resonate with your energy—will find you.
The Science of Attraction
The science of attraction in business is simple: authenticity (an over-used buzzword, I know, but stick with me). After spending my entire career so far in marketing, I can tell you that people are naturally drawn to those who exhibit confidence in their individuality because it creates trust and connection. When you show up as your authentic self, you send out a clear and consistent energy that resonates with your ideal audience. Rather than trying to appeal to everyone, authenticity acts like a magnet, drawing in the people who truly value what you have to offer. By leaning into your “weirdness” and showcasing what makes you different, you create a sense of belonging for the clients or customers who align with your energy, making your business not just successful but deeply fulfilling.
Your Weird Is Your Wealth
Creating wealth from your uniqueness begins with a willingness to look inward and rediscover what makes you, you. Here’s 3 steps to take to create wealth today:
- Identify Your Hidden Magic.
Reflect on one trait or behaviour you’ve been hiding or downplaying—something that feels authentic to you but hasn’t been fully expressed in your business because the “business experts” tell you not to. This could be a quirky habit, an unconventional approach, or a unique perspective. - Reframe It as Your Superpower.
Ask yourself how this trait could be your “magic” in business. How does it set you apart and create deeper connections with your audience or clients? Brainstorm ways to integrate it into your branding, messaging, or the way you show up. - Align It with Your Human Design.
Use your Human Design as a framework to explore how this trait fits into your life. Manifestors might find it in their boldness, Projectors in their insights, Generators and Manifesting Generators in their excitement, and Reflectors in their adaptability.
Embrace Your Superpower
Remember, it’s your quirks, your individuality, and your willingness to stand out that make you magnetic in business. The more you honour your weird, the more the right people—your people—will be drawn to you. So, dare to be wonderfully, unapologetically you. Your business, your clients, and your destiny will thank you for it.
About the Author
Name: Charlie Garnham
Professional Title: Human Design Expert
Bio: Charlie is a Human Design expert specialising in helping women step away from the frantic “doing” of their businesses and lives and finding more flow and ease by becoming the natural leader they were born to be. Intuitive, yet practical, Charlie uses the Human Design system to help people uncover their personal map to success in life, through guiding them to swim with the flow of their design, not against it.
Website: www.charliegarnham.com
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