Whitney Alexandra is a Performance Coach for top women entrepreneurs who want to create limitless wealth and a fabulous life beyond their wildest desires. She has spent the past 20+ years helping powerful business owners unlock their peak potential. Through her signature approach rooted in evidence-based performance coaching strategies, Whitney’s clients experience transformational shifts in a fraction of the time — often up-leveling every area of their lives and businesses in a matter of mere months. In 2023, Whitney was named a member of the prestigious Forbes Business Council. As a thought leader and contributor on this global platform, Whitney is focused on opening up higher-level conversations and connections to women entrepreneurs all over the world.

Discover Your Feminine Edge: Tap Into Your Innate Female Superpowers to Unlock Even More Growth, Success, and Fulfillment

Discover Your Feminine Edge: Tap Into Your Innate Female Superpowers to Unlock Even More Growth, Success, and Fulfillment

Discover Your Feminine Edge

Entrepreneurs have long been associated with a negative reputation of non-stop work, inconsistent revenue, and a culture of hustle leading to burnout. Initially, this may not seem conducive for women founders seeking more family time, balance, and financial stability. However, when I look closer, I believe the primary factor hindering many talented women from establishing their own companies is their mindset. Specifically, they lack confidence in their expertise and the ability to generate income. The inner critic often prompts self-doubt as it strives to maintain safety and comfort, conflicting with the challenges of the entrepreneurial journey. Women don’t realize that we already have what it takes to lead with confidence and strength; we have what I like to call, a feminine edge

What is this “Feminine Edge”?

The term is about utilizing the unique skills that women have in business that give them a competitive edge. We are natural connectors, great communicators, highly intuitive, looking for a win-win outcome, and want to see other women be successful. In a world where there is lots of discussion around masculine vs. feminine qualities, I find women leaning into feminine qualities more while also leveraging great business acumen.

2 Business Strategies to Unlock Your Superpowers 

Most people underestimate what they are capable of and overestimate the time it will take them to achieve their results. I love to start with money and time when I’m first working with new clients.

1. Set a 10x Goal

We start by typically setting a goal as a fun creative exercise to 10x their business. The goal is so big that it’s impossible to reach that new level by simply doing 10x more. We always find some new creative solutions in this process that add to their revenue, simplify the way they run their business, and add so much more joy to their business.

2. Prioritize Your Time and You

Time is a fun one to play with. Every woman I begin working with is maxed out on time, working too much, and putting themselves last. We start by doing some simple math to understand how much they want to make, how much they desire to work (fact: no one works more than 30 hours/week), and prioritize self-care with Fabulous Fridays — a verb, “to take action that supports evolving into your best self”.

These two factors completely change the game for women entrepreneurs, helping them create a business and lifestyle they love that also fills their bank account.

Time to Embody Your Feminine Edge

Live a day in HER life. I often have my clients go through the process to live the day or week as their future self. When you get specific and think through every part of your day, it’s easy to see the parts that need to shift to fully transition into your new lifestyle or level of business. Immense clarity and a lot of fun can come from this exercise as you dress, organize, and live your day to a new level. It shows you the roadmap where changes need to be made.

Our minds are powerful things. I love having clients think about the thoughts their future self has, as a way to shift from their existing thoughts into using more powerful and aligned language. Your mind can’t hold two opposing beliefs, so this is a great way to identify old thoughts and beliefs and then choose the affirmation and thought you want to replace it with.

Your Feminine Edge Adds So Much Value

When there is a world with more women entrepreneurs, they are actively establishing powerful communities and contributing to global economies. Beyond the meaningful connections and influence they wield, the potential for income and opportunities is genuinely boundless. It’s inspiring to witness women generating as much wealth as they desire while pursuing their passions. A woman who tap into that feminine edge prioritize collaboration over competition, contribute more to their communities, generously share their time, emphasize relationship-building, and value the well-being of their team members.

Every woman deserves to be the protagonist of her own story, exerting control over her destiny, shaping each day, and designing a life she genuinely loves. So look inward today and the very thing that makes you YOU is your edge.

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Whitney Alexandra is a Performance Coach for top women entrepreneurs who want to create limitless wealth and a fabulous life beyond their wildest desires. She has spent the past 20+ years helping powerful business owners unlock their peak potential. Through her signature approach rooted in evidence-based performance coaching strategies, Whitney’s clients experience transformational shifts in a fraction of the time — often up-leveling every area of their lives and businesses in a matter of mere months. In 2023, Whitney was named a member of the prestigious Forbes Business Council. As a thought leader and contributor on this global platform, Whitney is focused on opening up higher-level conversations and connections to women entrepreneurs all over the world.

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