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Creating Your Personal Brand Strategy
You need a personal brand strategy because you are the CEO of your life, your career, and your business. But sometimes standing out seems almost impossible. You need a personal brand strategy for people to understand that you matter to them.
Your personal brand strategy is not only important for you, but for your soulmate clients to have clarity around what you do, how you do it, why you do it, and who you do it for.
How to Create a Personal Brand Strategy.
The first step in creating a personal brand strategy is to develop a personal brand. But to do that, you must understand that your personal brand is not about you. Your personal brand is what other people think, say, and feel about you. Your personal brand answers the question, why does it matter? And this is true whether working in a corporation or as an entrepreneur.
When developing your personal brand, think about the perception you want others to have of you. This perception will change as you define for them why it matters.
Who You are Matters When Creating a Personal Brand.
Your audience wants to know about you, who you are, and why they should care about you. They need to know why you matter so that they can be confident in you and trust you. Trust determines hiring/buying practices. What you do also matters. Your ideal audience needs to be made aware that you can solve a problem for them.
Mattering is marketing. You have to matter, or you can’t market. Marketing is communicating your brand story, so if your personal brand doesn’t matter, it will be challenging to market it effectively.
Your Personal Brand Strategy is Equal to Branding
Branding is differentiating. Communicating to your audience what makes you unique. You are unique because of every step of your life and career journey, your individual experiences, good and bad. What you succeeded at as well as the mistakes you made and learned from. Each piece of your journey lends to the expertise you now foster.
When you share your journey and experiences, your audience will understand how you can help them, and why you and what you do matter in their life and/or business.
What Goes into Your Personal Brand Strategy?
To create a solid personal brand strategy, you must start with clarity about who your soulmate clients are. You can determine this by what you do, who needs your help, and who you want to work with/for.
Once you have clarity, determine how you can catch their attention. Is it through blogging? Do they spend most of their time on one social media platform? Perhaps they watch YouTube, or maybe they listen to podcasts. Wherever your audience is, you need to be present consistently to share your story and build an emotional connection with them. The more you communicate with a cohesive and consistent message, the deeper the emotional connection will build, and the more confident they will be that they can trust you.
As Simon Sinek says, ‘emphasize the communication of your why.’ Because your why is going to help your audience understand why you matter to them. Sharing your why along with your journey and experiences will help your audience understand why you are the one that is best for helping them solve their problem.
Your personal brand, along with your personal brand strategy, is ultimately the foundation for the long-term success of your brand and business.
About the Author
Name: Dr. Robyn Graham
Professional Title: Certified Brand Strategist and Business and Mindset Coach
Bio: Dr. Robyn Graham is passionate about serving others and helping Christian women who want to have a meaningful impact find clarity around their purpose, so they can build personal brands and strong foundations for long-term business success.
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