Women Thrive MagazineFollow
Media platform spotlighting and celebrating entrepreneurial women and their achievements. Creating a platform where every woman can be seen and heard. We are disrupting the media industry by democratising media channels for women. If you have a business or an idea and you would like to rise and thrive, you are in the right place.
Be The Brand
You are your brand.
It’s not just about the logo, the colors, the visuals, the website, or the social media aesthetic.
It’s about being authentic and consistent in your entire brand. When you gain clarity around your mission, message, position, and values, you can provide your clients with peace of mind. When choosing you, they want to be able to trust you with one of the most important investments of their life – their home.
Crafting your personal brand can help you define who you are, what you do best, and why people want to do business with you.
So ask yourself, “what makes me, as an entrepreneur, stand out amongst the rest?”
A personal brand can help you . . .
“Your personal brand elevates your credibility and helps create a memorable experience for your clients and potential clients to come.”
1. Establish connection + trust with your clients.
How can you help your clients navigate their emotions throughout the entire process? You can bring authenticity back into the transaction and lead them with empathy, authority, and full transparency. Ask yourself the following:
- How do you want them to feel while working together?
- How can you help save them time and money?
- How can you build a long-term relationship with them?
2. Focus on your WHY makes you different.
Let them know why they should trust you. You can start by defining your mission.
- What are you here to do?
- How do you do it differently?
- Why should they choose you?
- What is the transformation you provide?
Try this framework “I help (insert your ideal client) by (insert what you do) so they can (the outcome)”
3. Achieve and Meet your goals
By understanding your client’s exact needs, you can create a genuine experience that provides even more value. By narrowing down the type of clients you want to work with, you can achieve your goals by speaking directly to their needs and providing them with a better solution. Offering them with a personal experience not only gets you a great review but also referrals for years to come.
4. Create with Consistency
Consistency is key! If you want a brand that stands out, be crystal clear in your messaging. In a world of social media, people don’t want to just be “sold,” they want to feel the connection, so use storytelling! Create consistency across all your platforms from your website to your emails to social media with your brand voice to make your clients feel invited into your story.
5. Elevate your look with professional brand visuals
Elevated professional visuals can take your business to new heights. When you invest in your entire brand, the ROI is greater because you are ready to show up and sell more confidently than ever before!
Brand visuals include logos, fonts, colors, and photography to create a complete and cohesive look for your personal brand.
Create an even more personalized experience by using your visuals in multiple ways, not just your website or business card. Stand out by branding any and everything from gifts for clients, apparel, water bottles, marketing materials and so much more!
About the Author
Name: Cassandra Caruso
Title: Visionary CEO behind Wild Dreams Co.
Bio: I’m Cassandra, a NY native working with female business owners all around the world, making an impact on an international level. I’m a self-taught graphic designer turned intuitive brand coach and designer activating my clients to lead from their hearts. I’m also a mom of boys, with 3 awesome little guys, and a wife to a guy who makes me laugh every single day and fuels my creativity.