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9 Core Topics to Help You Sell Your Brilliance
It takes a lot of introspection, healing, experimentation, and failure, to emerge as an “overnight success”. What people don’t want you to know is that it takes years to shape your identity, and that of your dream business…But there are certainly ways (as outlined below) that you can shave off time to your ultimate destiny when you are aware of the concepts you need to reflect on, and when you make a continuous effort to discover deeper aspects of yourself.
9 Core Topics to Help You Sell Your Brilliance
1. Incorporate Archetypes into Your Business
When searching for the ‘seductive message’ that helps us stand out and stand apart from others, a good place to start would be to look at your Brilliance Archetype. When we align ourselves with the role we are meant to play within our business, magic happens. Your Brilliance Archetype helps you understand how to shape your offers according to how you are innately designed and within that lies some clues to your success. How often you ‘stay in character,’ and stay consistent with that archetype can help you shape an authentic and therefore magnetic identity.
2. Unlock Your Mission Blueprint
Looking at tools such as Gene Keys can help us understand our mission more deeply through the lens of our shadows and the challenges we are meant to overcome. Everything in this world is about contrast, you cannot learn how to create something beautiful and pure without first experiencing injustice and darkness. When we recognize, excavate, and preserve the lessons we accrued through life experiences and then share our insights, we’ll surely be moving in the right direction.
3. Understand What Your Niche Sees in You
Yes, you have a specific type you are meant to work with. They represent at least 1/12th of you, if not more. They have specific needs and they are coming to you because they unconsciously perceive that you have a secret ingredient that they are missing. They yearn for a skill set that you have, which typically comes so easily to you, so much so that you may be oblivious to the fact that you should be sharing and marketing it to attract them.
4. Harness Your Energy Strategy
There’s nothing more important than to build in tools, rituals, and habits that allow you to tap into your spiritual team, get into a creative flow, and build your intuitive muscles to make self-directed decisions and actions. Having a practice of ‘creating’ clients in your mind is a powerful way to call them in, and then when you fine-tune your energetic field to receive them, you’ve now cracked the formula to bring in consistent business. This is a wonderful way to sell your brilliance by using your energy!
5. Continuously Adjust Your Business Model
If you had all the resources in the world, what kind of business would you start? Then work backwards and take the steps that you can take today that will help you align with that bigger vision later. The beginning offering is just a warm-up, and the more you test and evolve your products and services, the more sophisticated your business gets and the closer you are to the ultimate business you are meant to hold and receive. Don’t forget that many renowned entrepreneurs came from small humble beginnings, like Sara Blakely, CEO of Spanx.
6. Identify Your Thought Leadership Topics
Leave a lasting legacy by identifying the type of messages you want to be known for that aligns with your business. You may even want to build your entire business around an idea, a book, or a body of work just like Simon Sinek: “Start With Why.” Without identifying your unique beliefs and concepts, you can easily get caught up in copying your competitors. You could instead be showing up more powerfully when you take the time to go inwards and boldly share your most vulnerable self. Your brilliance starts with your why and thought leadership.
7. Customize Your Communication Channels
Where and how you show up to attract clients is a work of art. It goes back to knowing yourself and your niche well, and understanding what environments you will shine in and get noticed, and which you won’t. Actively search for and call in the communities and platforms that suit your brilliance and your style of communication and then double down on them for a few months. Don’t just be on Facebook like everyone else, sometimes being visible in less crowded digital spaces like BeReal or inside of private groups in circles or mighty networks can garner better results.
8. Find The Best Collaborators
A lone wolf is not going to be as successful as a pack that has each other’s backs. Build your trusted partners who will support you, spread the word about you, and contribute to you just like the beautiful women in the Women Thrive Media Community. Reciprocate them in equal measure so you have a symbiotic relationship. These don’t come easily and require you to work on your discernment skills and ability to let go of certain individuals to make room for more aligned ones to come in.
9. Activate Your Brand
I don’t just mean colors and images, it’s about communicating your values and finding unique ways to engage with your audience through campaigns, events, or immersive experiences. It’s not just about being visible but about giving your clients something to remember you by, and finding unique ways to build meaningful connections and relationships such as through building community.
I hope that you have found some new nuggets to reflect on that will propel you to make some upgrades to your business and your brilliance. Notice that in none of these areas do I mention actual ‘selling’. When you have crystal clarity on all of the above, people will organically show up to have calls with you, and you will naturally know what to say, and how to serve and nurture them. I wish you the best of luck on your journey!
About the Author
Name: Michele Parad
Professional Title: Intuitive Guide & Business Mentor
Bio: Michele Parad is an intuitive guide for conscious leaders, authors, and speakers. She has 15+ years of deep expertise in start-up marketing and is also an advanced healer and mindset trainer with certifications in 6+ spiritual modalities. Her flagship program, Sell Your Brilliance™, takes individuals through higher conscious marketing strategies and activation processes to confidently launch their heart-centered business.
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