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8 Tools to Grow Your Business Without Social Media
You don’t have to do what the experts say to grow your business.
“You must be on social media if you’re an entrepreneur”. At least that’s what the experts say.
I used to believe it. But then, I came to the realization, that as an entrepreneur, I get to do things my way. After all, isn’t that why we became entrepreneurs so that we can have the freedom to do things our way?
Have caught yourself mindlessly scrolling on social media?
When I discovered how much time I was wasting by scrolling mindlessly on social media, checking engagement rates, and yet again scrolling mindlessly, I decided social media wasn’t for me. I wasn’t energized when I closed the app, in fact, I often felt drained.
Part of it was the political climate, part of it was the fact that I was tired of the comparison game, and yet, another part of it was the bro-marketing. “Everyone” making high six, seven, and eight figures, leaving the beginners to feel inferior, like imposters, and like there was no hope for their success in a saturated market.
The side of social media that didn’t align with my values.
It felt icky to support platforms that were a trap for comparison, doubt, and inaction for many who think they must follow the crowd and do what everyone else does. Especially those who are new to entrepreneurship and aren’t sure where to begin to start and grow their personal brand and business.
It wasn’t aligning with my values anymore. So, I closed the app and decided not to get sucked back in.
How to grow your business without social media.
You might be wondering, how are you growing your business, Robyn? How are you going to get clients if you aren’t on social media?
Great questions. I used social media to build relationships and drive traffic to my podcast, The Robyn Graham Show. I was never willing to invest time solely in creating content for social media, platforms I didn’t own. My cornerstone content was created for my podcast and blog.
Once I broke up with social media, nothing changed in my business except my level of focus and the amount of time I had to do more valuable growth and revenue-producing activities.
Social media should never be the mainstay or cornerstone of your business content. Your account or the platform could disappear tomorrow. Think about the platforms you own.
Your website, blog, and email list belong to you and no one else. In addition, platforms like Pinterest and YouTube are search engines like Google. If you have SEO on your website and use blogging as your cornerstone content, you are searchable and can be found.
Podcasting is also a great tool for increasing the awareness of your brand you own your show, you get to demonstrate your expertise and authority in your niche, and gain the trust of your audience. A bonus since trust determines buying practices.
Likewise, speaking and PR are key for growing a business. If you are asked to speak, the invitee trusts you and therefore their audience will trust you. The same for podcast guesting and writing articles for publication. You have more opportunities to build your authority when you are strategic with your visibility and content creation.
Ask yourself these questions to decide if social media is the place for you.
Whether you stay on social media for the fun of it or continue to grow your business on social media, I encourage you to consider where you invest your time and energy. Where will you be able to provide the most value without the risk of losing the content, followers, or resources? Ask yourself, what platform feels good to me? Another question to ask yourself is, where can I reach the most people with the most security for my brand and business?
About the Author
Name: Dr. Robyn Graham
Professional Title: Certified Brand Strategist and Business and Mindset Coach
Bio: Dr. Robyn Graham is passionate about serving others and helping Christian women who want to have a meaningful impact find clarity around their purpose, so they can build personal brands and strong foundations for long-term business success.
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